top of page


            It started in 1967 with the first band, “Frenchie & The Oui-Ouis.”  From there it graduated to the band “Roadmaster” and a first album with a production touch from the amazing Todd Rundgren.  Then came touring and performing with the great groups of the day like REO Speedwagon, Bob Seger, Average White Band, Cheap Trick, Rush, Yes, Edgar Winter, BTO and more!

            Transitioning to radio in 1977, I worked for some of America’s great stations in Indianapolis, Washington, D.C. and St. Louis.

            As a VJ (Video Jock), the “Headbangers Ball” interview I did that’s been titled “Guns n Roses Studio Teardown” has now been designated as one of “The Top 40 Greatest Moments In MTV History” according to “Rolling Stone” Magazine.    

            I’ve been in the “Entertainment Business” for fifty years.  Most of it was spent in St. Louis (30 years).  In Radio, TV and on the Music Stage, I was largely know for my style, presence, delivery and community involvement.  From my early days in St. Louis at KSHE-95 to “Smash Around Town” on Fox 2 News to endorsement commercials for local, regional and national business clients, I have always strove to achieve the ratings and revenue goals of my employers and clients so that the results and impact is everyone “Diggin’ The Smash.”

             “Smash Band,” through our efforts in and at sports team, civic, corporate and wedding events (like our 12 years as “The Official Rams Rally Tailgate Party Band”), has come to be known as the premier events band in St. Louis.  As the branding goes, “Smash Band…Bringing The Party!”

            The giving of time and effort through community outreach to a multiple of charitable fundraising associations and organizations, especially in the continual fight against Diabetes and in support of and for our armed forces has yielded a mutual endearment to and from the St. Louis area.  This was exemplified on January 29, 2016 with St. Louis Mayor Francis Slay’s signed and declared “Proclamation” as “Asher Benrubi/Smash Day in the Gateway City.

            Now, having moved from St. Louis and living in Phoenix, I look forward to the path that the Lord’s put me on and what’s next.




  • Fifty years of experience in dynamic professional media environments
  • Producing programs for radio, television, and musical stage
  • Unfailingly delivering increased ratings and revenue
  • Expertise in the art and science of entertaining, communicating, and motivating
  • Street smart ability to generate contacts, lead and “drive the bus”
  • Recruiting, hiring and training sales, marketing and promotions staff of 20+ employees
  • Collaborating with accountants, attorneys, agents, landlords, bankers, corporate and media directors, producers
  • Radio PPM knowledgeable; social media and digital expertise
  • Informed on current events, with strong, smart, sturdy yet receptive attitude and outlook
  • Recognized for creating cause awareness and fundraising
  • Sponsor procurement and relationship development
  • Public relations and special events planning, execution and follow-up



  • Media promotion associations generating tens of millions of dollars in corporate and community contributions for charities, including:


Bikers for Babies       Nurses for Newborns       Service International Disaster Relief

Albert Pujols Family Foundation     The St. Louis Rams Foundation    Autism Speaks

St. Louis Cardinals Care     American Diabetes Association     Kilo Diabetes Research Foundation

Touchpoint/Easter Seals     Operation Food Search     Habitat for Humanity     USO

Salvation Army     Backstoppers     Responder Rescue     Tyredd


  • Board member, Kilo Diabetes Research Foundation, St. Louis, 1998 to present
  • Media Co-Chairman, Leukemia & Lymphoma Society’s “Light the Night” Walk, producing/editing commercials, placing  media, St. Louis, 2002 to 2011
  • Generating radio, television, press awareness, prayers for St. Louis Children’s Hospital Neo-Natal unit for preemie newborn Annie Hollinshead, 2000
  • Media fundraising, Host/Chief Ring Announcer for Police vs. Firefighters “Guns & Hoses” event raising money and awareness for Backstoppers, to benefit families of fallen police and firefighters, St. Louis, 1989 to present
  • Media fundraising  and entertainment provider for Responder Rescue’s “King’s Ball” to benefit families of firefighters, St. Louis, 2010 to present
  • Creator of America’s first ever “Ride for Jerry’s Kids” to raise money for MDA, Indianapolis, 1978 to 1982.  Today there are hundreds of similar motorcycle rides across the country raising awareness and millions of dollars for the Muscular Dystrophy Association
  • Media Chairman and Television Host for local “Jerry Lewis MDA Telethon,” promoting event on radio and TV, hosting events, delivering speeches, soliciting corporate/community contributions, Indianapolis, 1980 and 1981



  • Achievement in Radio (AIR) Awards in St. Louis and Washington, D.C.
  • “Best DJ” awards from Billboard Magazine, Radio & Records, American Bandstand and local press in Indianapolis, Washington D.C. and St. Louis
  • As VJ host of “Headbanger’s Ball,” 1987 interview with Guns & Roses recognized in Rolling Stone’s “Top 40 Greatest Moments in MTV History,”
  • Numerous public service and community awards and recognitions
  • In recognition of 30 years of community service, St. Louis Mayor’s “Proclamation” of January 29, 2016 as “Asher Benrubi Day” in the city



  • Lead singer, frontman, entertainer, booking agent, producer, songwriter, publicist, business manager
  • Smash Bands Indianapolis, Washington D.C. and St. Louis, 1967 to presentSports, civic, corporate, private, charity and nightclub event performances
  • Co-founded and managed Village Records, music label. Recorded, produced, marketed, promoted, distributed and secured radio air-play for artists. Later sold the business to a major label, Mercury Records.
  • Released and promoted “Roadmaster” album, co-produced by Todd Rundgren
  • Three 45 rpm singles from the album received airplay on national and regional radio, and American Bandstand
  • Co-Founded and managed Top Banana Talent artist representation agency/promotions company that grew into a Midwest premiere operation for talent such as Roadmaster, Faith Band, REO, Styx, John Mellencamp



  • Commercial Production Voice for St. Louis Rams football for twelve years
  • Chief rally host, frontman and ringleader for the Rams with Smash Band as “The Official Rams Tailgate Party Band” for twelve years
  • The highlight of this tenure was our performance along with my MC’ing the Rams’ Super Bowl victory party for 100,000 people
  • Co-wrote, sang, recorded the Rams Superbowl rally song “Gotta Go To Work”
  • Commercial Production Voice for St. Louis Blues hockey
  • Rally Host with Smash Band for the Blues
  • Co-wrote, sang and recorded the Blues rally song “Let’s Go Blues”
  • Commercial Production Voice for St. Louis Cardinals baseball
  • Rally Host with Smash Band for the Cardinals
  • Co-wrote, sang, recorded Cardinals rally song “Pennant Fever” and “Cardinal Nation”



SAINT LOUIS, 1988 to present

  • Radio Show Host

        KSHE-95 Rock                            Morning Drive

        KIX-106 Country                        Morning Drive

        KSD Classic Rock                        Afternoon Drive

        MIX-93 Contemporary Hits        Morning Drive

        97.1 FM-Talk Political Talk           Morning Drive

        103.3 KLOU Oldies                     Morning Drive


  • Television Entertainment News Reporter Fox-2 KTVI, 10PM News
    Feature: “Smash Around Town”



  • Video Jock MTV.  Hosted Mornings and “Headbangers Ball" 
WASHINGTON, D.C., 1982 to 1988
  • Radio Show Host

WWDC “DC 101-FM” Rock         Afternoon Drive


INDIANAPOLIS, 1977 to 1982

  • Radio Show Host

WNAP-FM Rock /Hits                    Afternoon Drive & Morning Drive


KISS 99-FM Contemporary Hits    Morning Drive


  • Television Entertainment News Reporter

WISH (CBS)                                     “PM Magazine”


WTHR (NBC)                                    11 PM News Entertainment Reporter


WTHR (NBC)                                    “Hangin’ Out with The Smash” series



Commercial work for clients and employers like St. Louis Rams NFL Football, GM Trucks, Capezio Shoes, Allis-Chalmers Tractors, World Wrestling Federation, Professional Bull Riders Association, NASCAR, Harley-Davidson, Arby's, Johnny Mac’s Sporting Goods, chief production voice for radio station call letters and imagery throughout the U.S.


EDUCATION          Bachelor of Science in Social Studies, Indiana University, 1973


VIDEOS                   “Diggin’ The Smash”                   7 Minutes

                                    “Smash Community Service”      5 Minutes    

                                    MTV “Headbangers Ball”            3 Minutes



REFERENCES       Upon request


Asher Benrubi           314.620.3685             11939 Manchester Road  #137                 St. Louis, Mo.  63131

bottom of page